HOŞ GELDİNİZ καλωσόρισμα

8 Eylül 2014 Pazartesi

Beko Change For the Better : Reasons Film

Beko Brand and Logo Story

Change is the only constant in life. It’s happening right now, in the very moment you are reading this sentence. And it will keep on happening after reading this story – with you and Beko.http://beko.com/change-for-the-better 



Beko Change For the Better - Reasons Film by Teknoizci.Net  TV
 


We set out in 1955 – with one washing machine. And with one goal: bringing advanced technology and smart products to everyone. Now, it’s the year 2014. And we are the second largest brand within the European white goods sector. 


We are an organization built on our people and whose success has been driven by our constant desire to innovate and to make people change for better, living all around the world.


This approach has helped us grow today to be one of the leading home appliances company in the world – with 25,000 employees world-wide, with 10 brands, in 14 production sites in Russia, China, South Africa, Romania and Turkey. 


We are active on six continents including Europe, the Americas, 
Africa, Asia and Australasia and our products are used by customers in more than 130 countries. Over the past five years Beko has gained more market share than any other competitor brand in Europe. Beko is the second largest white goods brand on continent. Beko is inspired by people. This inspiration has helped us grow into a global company. It continues to shape our vision, set our course and help us navigate to our goals.


This too is much more than just a new logo; it is also first part of a fabulous new chapter of Beko story built on our belief that Beko can drive change for the better.


No matter where our success stories begin, each and every one of them starts with our inspiration to keep on changing for the better. 


And the reason that we are always trying for the better is people. 
Their actions, their enthusiasm, their spirit are, in truth, what has been inspiring us today as in yesterday, for more than 60 years.


Beko has always been motivated to “change for the better” by that spirit. And this new logo represents the dynamic and always innovating spirit of the brand. And this is what we want to embody, in our actions and in our appearance – with our new logo: An incarnation of our dynamic spirit and a visualization of our energetic way of approaching tomorrow’s 
challenges.


Take a look at the stripe in the logo. It emphasizes our constant 
pursuit of progress. It shows how we want to keep on fuelling Beko’s evolution and celebrate the dynamism of our brand – together with you, together with the smart generation. Because we are a brand that speaks the language of the people. And that’s why we chose to plunge our softer and rounder shaped logo into warmer bluish colours, to signify our inspiration by human stories – and to bestow the distinctive four-letter name with a sense of human touch.


So, let’s set out again. With a fresh logo and a fresh start. Let’s make 2014 another milestone in our history of change. Let’s start today. And let’s start together. Because there is no better time to start than the moment we share together. Right here and right now.


  -----teknoizci.net------
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